All posts by asmalladshop

Credit Karma

November 12, 2018workasmalladshop

Get Knowing Campaign 1 of 7

Credit Karma needed to share their mission: To make financial progress possible for everyone. With the help of our agency partners, “Get knowing.” was born. TV spots leveraged humor with facts.

Social post were created in-house to integrate the mythological creatures. They were a perfect way to catch attention and give information in an engaging way.

Get Knowing Campaign 2 of 7

Credit Karma needed to share their mission: To make financial progress possible for everyone. With the help of our agency partners, “Get knowing.” was born. TV spots leveraged humor with facts.

Social post were created in-house to integrate the mythological creatures. They were a perfect way to catch attention and give information in an engaging way.

Get Knowing Campaign 3 of 7

Credit Karma needed to share their mission: To make financial progress possible for everyone. With the help of our agency partners, “Get knowing.” was born. TV spots leveraged humor with facts.

Social post were created in-house to integrate the mythological creatures. They were a perfect way to catch attention and give information in an engaging way.

Get Knowing Campaign 4 of 7

Credit Karma needed to share their mission: To make financial progress possible for everyone. With the help of our agency partners, “Get knowing.” was born. TV spots leveraged humor with facts.

Social post were created in-house to integrate the mythological creatures. They were a perfect way to catch attention and give information in an engaging way.

Get Knowing Campaign 5 of 7

Credit Karma needed to share their mission: To make financial progress possible for everyone. With the help of our agency partners, “Get knowing.” was born. TV spots leveraged humor with facts.

Social post were created in-house to integrate the mythological creatures. They were a perfect way to catch attention and give information in an engaging way.

Get Knowing Campaign 6 of 7

Credit Karma needed to share their mission: To make financial progress possible for everyone. With the help of our agency partners, “Get knowing.” was born. TV spots leveraged humor with facts.

Social post were created in-house to integrate the mythological creatures. They were a perfect way to catch attention and give information in an engaging way.

Get Knowing Campaign 7 of 7

Credit Karma needed to share their mission: To make financial progress possible for everyone. With the help of our agency partners, “Get knowing.” was born. TV spots leveraged humor with facts.

Social post were created in-house to integrate the mythological creatures. They were a perfect way to catch attention and give information in an engaging way.

Get Knowing Social 1 of 3

Facebook is great way to target precise demographics. We leveraged regions, lifestyles and even people with auto loans to make targeted social videos.

Get Knowing Social 2 of 3

Facebook is great way to target precise demographics. We leveraged regions, lifestyles and even people with auto loans to make targeted social videos.

Get Knowing Social 3 of 3

Facebook is great way to target precise demographics. We leveraged regions, lifestyles and even people with auto loans to make targeted social videos.

Get Knowing Pre-roll 1 of 3

We let youtube and hulu viewers know that checking credit scores often will never hurt it. Guess which one performed best :30, :15, :06

Get Knowing Pre-roll 2 of 3

We let youtube and hulu viewers know that checking credit scores often will never hurt it. Guess which one performed best :30, :15, :06

Get Knowing Pre-roll 3 of 3

We let youtube and hulu viewers know that checking credit scores often will never hurt it. Guess which one performed best :30, :15, :06

New Product: Tax 1 of 5

Facebook videos and animations created in-house to introduce our newest product: Tax Filing.

New Product: Tax 2 of 5

Facebook videos and animations created in-house to introduce our newest product: Tax Filing.

New Product: Tax 3 of 5

Facebook videos and animations created in-house to introduce our newest product: Tax Filing.

New Product: Tax 4 of 5

Facebook videos and animations created in-house to introduce our newest product: Tax Filing.

New Product: Tax 5 of 5

Facebook videos and animations created in-house to introduce our newest product: Tax Filing.

Direct Dispute Social 1 of 3

Credit Karma developed a tool that helps someone dispute a faulty charge on their credit report. Unfortunately, no one knows what “Direct Dispute” is. These social videos help explain it.

Direct Dispute Social 2 of 3

Credit Karma developed a tool that helps someone dispute a faulty charge on their credit report. Unfortunately, no one knows what “Direct Dispute” is. These social videos help explain it.

Direct Dispute Social 3 of 3

Credit Karma developed a tool that helps someone dispute a faulty charge on their credit report. Unfortunately, no one knows what “Direct Dispute” is. These social videos help explain it.

Kikkoman

August 11, 2018workasmalladshop

Kikkoman 1 of 4

Kikkoman 2 of 4

Kikkoman 3 of 4

Kikkoman 4 of 4

Kikkoman wanted to go beyond Japanese fare and let the industry know Soy Sauce brings out the flavor of all kinds of foods. This B2B campaign (print ads, brochures and sales sheets) let food developers, menu creators and restaurant owners around the nation get their creative juices flowing. (Art Director)

Kashi Masterbrand

San Francisco Zoo

August 10, 2018workasmalladshop

San Francisco Zoo 1 of 2

San Francisco Zoo 2 of 2

The San Francisco Zoo had a shiny new resident: Antoine LeBlanc. Our job was to get the word out and get ticket sales up. Renowned illustrator J. Otto contributed the dynamic type and visuals.

Free fun party fact: Antoine had to be lathered with sunscreen before going outside. (Art Director)

Cocolibre

August 9, 2018workasmalladshop

Cocolibre 1 of 3

Cocolibre 2 of 3

Cocolibre 3 of 3

Coconut water is booming. But it’s tough for a new player to get heard. So we skipped the mainstream and zeroed in on shared values with a core of soon-to-be loyalists. From ground zero we identified the target, developed strategy and built the brand story. We launched at trade shows and in-store, handed over a brand roadmap to the in-house team and had a heck of a good time doing it. (Creative Director) AD: Ben Bellayuto, CW: Todd Norem

Nature Made Vitamelts

Nature Made Vitamelts

August 8, 2018workasmalladshop

Nature Made Vitamelts 1 of 1

How do you launch a new category of vitamins that taste great and melt in your mouth? With a virtual experience iAd of course.

Users submitted a selfie of their tongue for a “flavor fortune reading” and got a specific VitaMelt recommendation. People could share their readings–and their tongues–via Twitter.

The promotion exceeded Apple’s engagement benchmark by 140% and resulted in almost 50,000 location-aware searches for product availability. It also led to several severe addictions in our creative department. (Creative Director) AD: Tonya Merke CW: Josslyn Mikow

Kashi Protein

August 7, 2018workasmalladshop

Kashi Protein 1 of 1

During the recession, premium cereal brands were losing share to bargain store brands. So Kashi broke through by surprising consumers with news of more value in an unexpected way: More protein. We produced TV and print, even a print insert. As lead agency we also gave input to Kashi’s digital, PR and shopper marketing agencies.

At the end of the campaign Kashi sales were up 22%.

Nature Made Vitamelts

Ravenswood

August 6, 2018workasmalladshop

Ravenswood 1 of 3

Ravenswood 2 of 3

Ravenswood 3 of 3

Ravenswood wanted to make sure everyone knew they stood for big bold flavor. With a limited production budget (zero) we were still able to get the point across. (Art Director)

Kashi Trial Event

Kashi Trial Event

August 5, 2018workasmalladshop

Kashi Trial Event 1 of 1

Kashi was out to prove health food could taste good. So we came up with a challenge: if consumers didn’t like Kashi granola bars then Kashi’s food developer would eat the cardboard box they come in. To make sure all touch points of The Cardboard Showdown were consistent we produced TV, website, word of mouth videos, email blasts, the sample mailer and in-store messaging. Kashi had its highest sales and shares of granola bars during the time this campaign ran.

Girl Scouts of Northern California

Girl Scouts of Northern California

August 4, 2018workasmalladshop

Girl Scouts of Northern California 1 of 4

Girl Scouts of Northern California 2 of 4

Girl Scouts of Northern California 3 of 4

Girl Scouts of Northern California 4 of 4

The Girl Scouts had a problem. They were too ‘nice’.

The Northern California chapter needed to change their image to reflect who they are in today’s world. And in true non-profit form, they had zero budget. The creative had to be good enough to get a director and photographer to sign on pro bono. And cool enough to get girls to sign up in spite of those uniforms. (Art Director)

Kashi Trial Event

Harvest Snaps

August 3, 2018workasmalladshop

Harvest Snaps 1 of 4

Harvest Snaps 2 of 4

Harvest Snaps 3 of 4

Harvest Snaps 4 of 4

An oversaturated category. A snack made of dried up peas. A ‘healthier’ message wasn’t going to cut it. Instead, we went with a healthy dose of off-kilter personality, driving intrigue and building affinity with the trend-seeking set. We partnered with Transistor Studios /NY for the animation.

Our client liked how the communication focused on Snapea crisps and gave them a personality all their own. (Art Director, Creative Director)

No Traffick Ahead

Girl Scouts of Northern California