An oversaturated category. A snack made of dried up peas. A ‘healthier’ message wasn’t going to cut it. Instead, we went with a healthy dose of off-kilter personality, driving intrigue and building affinity with the trend-seeking set. We partnered with Transistor Studios /NY for the animation.
Our client liked how the communication focused on Snapea crisps and gave them a personality all their own. (Art Director, Creative Director)