Kashi Protein
[slide-anything id=”344″] During the recession, premium cereal brands were losing share to bargain store brands. So Kashi broke through by surprising consumers with news of more value in an unexpected way: More protein. We produced TV and print, even a print insert. As lead agency we also gave input to Kashi’s digital, PR and shopper […]
Ravenswood
[slide-anything id=”338″] Ravenswood wanted to make sure everyone knew they stood for big bold flavor. With a limited production budget (zero) we were still able to get the point across. (Art Director) [icon name=”caret-left” class=”” unprefixed_class=””]Kashi Trial Event Kashi Protein[icon name=”caret-right” class=”” unprefixed_class=””]
Ravenswood
[slide-anything id=”338″] Ravenswood wanted to make sure everyone knew they stood for big bold flavor. With a limited production budget (zero) we were still able to get the point across. (Art Director) [icon name=”caret-left” class=”” unprefixed_class=””]Kashi Trial Event Kashi Protein[icon name=”caret-right” class=”” unprefixed_class=””]
Kashi Trial Event
[slide-anything id=”416″] Kashi was out to prove health food could taste good. So we came up with a challenge: if consumers didn’t like Kashi granola bars then Kashi’s food developer would eat the cardboard box they come in. To make sure all touch points of The Cardboard Showdown were consistent we produced TV, website, word […]
Kashi Trial Event
[slide-anything id=”416″] Kashi was out to prove health food could taste good. So we came up with a challenge: if consumers didn’t like Kashi granola bars then Kashi’s food developer would eat the cardboard box they come in. To make sure all touch points of The Cardboard Showdown were consistent we produced TV, website, word […]
Girl Scouts of Northern California
[slide-anything id=”332″] The Girl Scouts had a problem. They were too ‘nice’. The Northern California chapter needed to change their image to reflect who they are in today’s world. And in true non-profit form, they had zero budget. The creative had to be good enough to get a director and photographer to sign on pro […]
Harvest Snaps
[slide-anything id=”317″] An oversaturated category. A snack made of dried up peas. A ‘healthier’ message wasn’t going to cut it. Instead, we went with a healthy dose of off-kilter personality, driving intrigue and building affinity with the trend-seeking set. We partnered with Transistor Studios /NY for the animation. Our client liked how the communication focused […]
Harvest Snaps
[slide-anything id=”317″] An oversaturated category. A snack made of dried up peas. A ‘healthier’ message wasn’t going to cut it. Instead, we went with a healthy dose of off-kilter personality, driving intrigue and building affinity with the trend-seeking set. We partnered with Transistor Studios /NY for the animation. Our client liked how the communication focused […]
No Traffick Ahead
[slide-anything id=”304″] How do you start the conversation about human trafficking in the bay area without making people feel uncomfortable? For this pro bono campaign, we took everyday objects and paired it with unexpected, provocative copy. We were on to something when focus groups told us: “It grabs my attention and implicates me.” “I like […]
No Traffick Ahead
[slide-anything id=”304″] How do you start the conversation about human trafficking in the bay area without making people feel uncomfortable? For this pro bono campaign, we took everyday objects and paired it with unexpected, provocative copy. We were on to something when focus groups told us: “It grabs my attention and implicates me.” “I like […]