Art Director + Creative Director


Coconut water is booming. But it’s tough for a new player to get heard. So we skipped the mainstream and zeroed in on shared values with a core of soon-to-be loyalists. From ground zero we identified the target, developed strategy and built the brand story. We launched at trade shows and in-store, handed over a brand roadmap to the in-house team and had a heck of a good time doing it. 

CD: Traci Shiro
AD: Ben Bellayuto
CW: Todd Norem