Art Director + Creative Director

Traci Shiro

CREATIVE DIRECTOR + ART

Credit Karma

In-house Creative Director, leading a team of designers, writers and agency partners.

Get Knowing Campaign Launch
Credit Karma needed to share their mission: To make financial progress possible for everyone. With the help of our agency partners, “Get knowing.” was born. TV spots leveraged humor with facts. Social post were created in-house to integrate the mythological creatures. They were a perfect way to catch attention and give information in an engaging way.

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Get Knowing Social Facebook is great way to target precise demographics. We leveraged regions, lifestyles and even people with auto loans to make targeted social videos.
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Get Knowing Pre-roll We let youtube and hulu viewers know that checking credit scores often will never hurt it. Guess which one performed best :30, :15, :06
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New Product: Tax Facebook videos and animations created in-house to introduce our newest product: Tax Filing.
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Email Our friendly, encouraging and informative tonality got higher than average open rates and click through.
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Direct Dispute Social Credit Karma developed a tool that helps someone dispute a faulty charge on their credit report. Unfortunately, no one knows what “Direct Dispute” is. These social videos help explain it.
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99designs

Creative Director & Digital Designer
Blogs, banners and landing pages

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Epic Provisions

Art Director & Digital Designer

Epic unveiled the results of a national survey it conducted to understand how Americans are faring in the new work-from-home environment. We designed an infographic to get the stats across. It was used in PR and individual stats were used in social channels.
 
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NeoCell Super Collagen

Art Director & Digital Designer

New collagen brands entering the market made NeoCell realize they had to stay top of mind. But their new packaging wasn’t yet on the shelves. We used elements from the new designs to bridge the gap.

Video

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Banner

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NeoCell Winter Social Posts

Art Director & Digital Designer

The holidays are coming and winter skin is vulnerable. NeoCell wanted to leverage a top performing influencer for the end of year social campaign. They provided us with one picture. We gave them a few options.

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La Lieff Winery

Website Design

 
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Kikkoman

Art Director & Digital Designer

Kikkoman wanted a new summer grilling print ad. Since we had a whole day blocked photographer Christina Schmidhofer was game to shoot a series for a digital campaign too. Our approach was to give a fresh look to Asian grilling and make the food pop.

Banner

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Recipe Landing Pages

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Print

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Salmon de Chile Trade Show

Art Director & Digital Designer
Print, outdoor and digital banners

 
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