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An oversaturated category. A snack made of dried up peas. A ‘healthier’ message wasn’t going to cut it. Instead, we went with a healthy dose of off-kilter personality, driving intrigue and building affinity with the trend-seeking set. We partnered with Transistor Studios /NY for the animation.
Our client liked how the communication focused on Snapea crisps and gave them a personality all their own. (Art Director, Creative Director)
[icon name=”caret-left” class=”” unprefixed_class=””]No Traffick Ahead
Girl Scouts of Northern California[icon name=”caret-right” class=”” unprefixed_class=””]