Art Director + Creative Director

Kashi Protein

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During the recession, premium cereal brands were losing share to bargain store brands. So Kashi broke through by surprising consumers with news of more value in an unexpected way: More protein. We produced TV and print, even a print insert. As lead agency we also gave input to Kashi’s digital, PR and shopper marketing agencies.

At the end of the campaign Kashi sales were up 22%.