No Traffick Ahead

How do you start the conversation about human trafficking in the bay area without making people feel uncomfortable? For this pro bono campaign, we took everyday objects and paired it with unexpected, provocative copy. We were on to something when focus groups told us: “It grabs my attention and implicates me.” “I like the subtlety of it and the message sticks.” “Consumers will look at it and then be forced to think about the issue.”

Keeping it visually appealing, helped the media outlets donate more space. We even got the coveted green toilets in SF at key intersections. (Art Director, Creative Director)