Harvest Snaps
https://vimeo.com/136634285https://vimeo.com/136634284 An oversaturated category. A snack made of dried up peas. A ‘healthier’ message wasn’t going to cut it. Instead, we went with a healthy dose of off-kilter personality, driving intrigue and building affinity with the trend-seeking set. We partnered with Transistor Studios /NY for the animation. Our client liked how the communication focused on […]
No Traffick Ahead
How do you start the conversation about human trafficking in the bay area without making people feel uncomfortable? For this pro bono campaign, we took everyday objects and paired it with unexpected, provocative copy. We were on to something when focus groups told us: “It grabs my attention and implicates me.” “I like the subtlety […]
Kashi Masterbrand
Kashi Masterbrand Campaign https://vimeo.com/143183091https://vimeo.com/143183099https://vimeo.com/143183097 Kashi wanted to take a hardcore health brand and open it up to the mainstream. So we channeled the employees’ intense, yet somehow infectious enthusiasm for grains and turned it into a nearly decade long crusade for feeling good. Documentary filmmakers the Malloy brothers were chosen because of their fresh approach […]