Policies during the pandemic made everyone’s head spin. Especially for a local hairdresser, communicating with clients was not easy. These posts added information with humor that put a smile on faces even when the news was not so great.
Epic Provisions had data that people were feeling burnout. Their solution was to #takeanepicbreak. The infographic design and social components stayed within their brand guidelines, while the “low battery” struck the right tone without making the situation seem dire.
These Kikkoman Teriyaki Sauce print and digital ads appeal to a younger audience and keep the well-loved brand top of mind during grilling season. The campaign was so impactful Soy Sauce ads were also produced. A feel-good commercial quickly followed. AD: Traci Shiro
The San Francisco Zoo had a shiny new resident: Antoine LeBlanc. Our job was to get the word out and get ticket sales up. Renowned illustrator J. Otto contributed the dynamic type and visuals. Free fun party fact: Antoine had to be lathered with sunscreen before going outside. AD: Traci Shiro
Coconut water is booming. But it’s tough for a new player to get heard. So we skipped the mainstream and zeroed in on shared values with a core of soon-to-be loyalists. From ground zero we identified the target, developed strategy and built the brand story. We launched at trade shows and in-store, handed over a […]
https://vimeo.com/143183109 How do you launch a new category of vitamins that taste great and melt in your mouth? With a virtual experience iAd of course. Users submitted a selfie of their tongue for a “flavor fortune reading” and got a specific VitaMelt recommendation. People could share their readings–and their tongues–via Twitter. The promotion exceeded Apple’s […]
https://vimeo.com/143183083 During the recession, premium cereal brands were losing share to bargain store brands. So Kashi broke through by surprising consumers with news of more value in an unexpected way: More protein. We produced TV and print, even a print insert. As lead agency we also gave input to Kashi’s digital, PR and shopper marketing […]
Ravenswood wanted to make sure everyone knew they stood for big bold flavor. With a limited production budget (zero) we were still able to get the point across. (Art Director)
https://vimeo.com/186458685Kashi was out to prove health food could taste good. So we came up with a challenge: if consumers didn’t like Kashi granola bars then Kashi’s food developer would eat the cardboard box they come in. To make sure all touch points of The Cardboard Showdown were consistent we produced TV, website, word of mouth […]
The Girl Scouts had a problem. They were too ‘nice’. The Northern California chapter needed to change their image to reflect who they are in today’s world. And in true non-profit form, they had zero budget. The creative had to be good enough to get a director and photographer to sign on pro bono. And […]